India’s 30-day prior-price rule: when it applies and how to count
Identify the sale-announcement trigger, work through a 30-day offer window and understand why MRP or order history cannot replace prior-price evidence.
Read the guideTHE COMPLYCAT FIELD GUIDEA little less legalese.
A little less legalese.
A lot more clarity.
Practical answers for Indian Shopify brands. Start with the official rule, understand the context, and know what to check next.
START HERE / THE 2027 AMENDMENTWhat changes.
What changes.
What it means for your store.
The new price disclosure, annual audit and grievance requirements—explained with their sources and limits.
Read the overviewJANUARY 202701New rules take effect
6 guides shown
Shopify price history: build a record that survives missing events
Design an offered-price interval ledger, check webhook gaps and assess a provider’s evidence before relying on a Shopify prior-price calculation.
Read the guideMRP vs Shopify compare-at vs prior price: which discount are you showing?
Use a four-price example to distinguish MRP, Shopify compare-at, historical prior price and sale price—and calculate savings against the right denominator.
Read the guideBelow-MRP sale checklist: prices, labels and evidence
Check current price against verified MRP, distinguish the 30-day prior price and approve the shopper-facing discount display with its evidence.
Read the guideDark-pattern self-audits: turn two storefront observations into evidence
Work through a resetting countdown and a cart add-on, document context and remediation, and prepare for the annual self-audit and certificate requirement.
Read the guideNCH grievance readiness: complaint copies, deadlines and convergence
Distinguish a recorded complaint copy from an acknowledgement, follow a fictional case timeline and prepare the documents and owners for NCH convergence.
Read the guideRegulatory research checked 10 October 2026. These guides explain requirements and implementation questions; they are not a substitute for advice on an individual business.